The Visual Weight Loss System - VEEP

Joel Greene - CEO/Founder

Previously Joel was the CEO of a prominent search engine services provider, where he led a 366% increase in revenue to 2.2 million per month in less than 1 year. Joel founded LookCut in 2004 and built it to one of the top weight loss sites on the web. He developed the VEEP system as a weight management solution for the real life nutritional challenges faced by busy individuals over the long term. An avid nutritionist, he has authored hundreds of articles on the subject of weight loss and longevity and is the inventor of the VEEP system.

Owen Kaye - Chief Counsel

Owen oversees LookCut.com's legal and financial affairs. In addition to his role at LookCut.com, Owen is also a co-founder and member of Dytryn, LLC, a product development and intellectual property company which creates, develops and markets inventions for a number of product categories, including fitness.

Kirk Lemmon - Chief Strategy Officer

Kirk Lemmon met Dean Tornabene a half a dozen years ago when he was a manager & director of operations for the famed Gold's Gym in Venice Beach California. Currently, Kirk is the chief operations officer, and oversees LookCut.com's media initiatives. In addition to his role at LookCut.com, Kirk is also a co-founder and managing partner in Dean's product development and intellectual property company, Dytryn, which creates, develops, and markets inventions for a number of product categories, including fitness. Kirk graduated from the honors college at Western Oregon University with bachelor's degrees in English and Philosophy before obtaining his MFA from Loyola Marymount University.